Why We Fear Marketing...
I recently received an email on the downfall of FOMO marketing. I was in complete agreement with everything it said when it comes to how you communicate about your work. Some of the examples she gave are:
a) You're making a big mistake
b) You're not good enough as you are
c) You're not successful already
d) You're not even capable of recognizing the ONE thing that's holding you back
And then, you don't feel great about yourself and you feel that you have to whip out your wallet to be ok. I've never liked this approach and it is one I've struggled with — I don't even like pointing out your pain points.
What has been true for me for the last 30 years (yes, that long!) is my desire to elevate myself and others to higher levels of consciousness, excellence, quality and personal performance.
I became aware while in college (late 1980s) of the power of food on our bodies and health (mind you, this was a time of high carb diets). I discovered health food stores and would hang out in them when I had time because I was fascinated with seeds, herbs, and all clean eating possibilities. I loved the idea of clean eating impacting your level of performance not just as an athlete but as a human being wanting the best out of life.
This has remained a passion of mine for all these years, and I have pretty much walked the talk on this one! I bring a holistic approach to your wellbeing in life and business and what I care about most is you elevating your life to a joyful, peaceful higher level of performance that isn't just full of hustle, but embraces all aspects which make you your higher version of your God-given Self!
So, when I speak with you, I do in fact see your potential. It's not hard actually. I see where you limit yourself in your thinking so we go to work on your mindset and your understanding of spiritual principles, which I like to call Thinking Elegantly™ — after all, I was recently told that mindset has almost become a dirty word — I wonder why. Could it be all that FOMO marketing? Hmmm....
The truth is that I want us to work together because you can't imagine not having your best self, best life and best business. I LOVE that to the core, which is why Elevating to Elegant Success fits. As I always say, there is nothing wrong with you — there is only us uncovering your intellectual archetype so that we can find your innate Elegant Personal Leadership™ Style such that you do everything from this point forward in alignment with who you are!
There is nothing that brings me greater joy. As a matter of fact, imagine receiving this email from a client who sat down for coffee with a friend this week:
My conversation with my friend was amazing today! She asked for your contact info because she said she's never seen in me what she sees in me now, after working with you.
This is what I'm talking about — you at your best, you elevating to your next level of potential with quality and excellence, joy and peace of mind, wisdom and wellbeing in both your life and in your business!
I would love to know what resonates with you about this. Please write your comments below, and let's have an honest conversation about what truly lights you up!
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Françoise Everett, MS is a facilitator, feminine leadership coach, author, speaker and lifestyle business owner. She works and supports women entrepreneurs and women who hold leadership positions by unlocking their inner wisdom, feminine power, and hidden richness.